By Equipping Its Sales Force with Handheld Devices with Barcode

By equipping its sales force with handheld devices with barcode readers and Internet connections to speed inventory assessment, TaylorMade allows sales executives to have significantly more time to interact with their consumers. This is an example of the use of technology in improving ________.

A) sales information systems
B) payroll systems
C) cookies
D) cohort segmentation
E) competitive intelligence gathering