The ________ market is the part of the qualified available market the company decides to pursue.
A) potential
B) available
C) target
D) penetrated
E) reserve

Question

Quizplus · Accepted Answer

The target market is the specific group of customers that a company aims to sell its products or services to. This is a strategically chosen segment of the larger qualified available market, based on factors such as demographics, behavior, and needs. The company will tailor its marketing mix (product, price, promotion, and place) to best appeal to this target market to achieve greater success in sales and profitability.

The ________ Market Is the Part of the Qualified Available