Jeanine would like to own a Mercedes but is unable to afford one at this time. Jeanine is part of the ________ for this product.
A) potential market
B) available market
C) target market
D) projected market
E) penetrated market

Question

Quizplus · Accepted Answer

Jeanine is part of the potential market because she desires the product but is not currently able to afford it. The potential market consists of individuals or groups who have the desire and ability to buy a particular product or service, but have not yet done so.

Jeanine Would Like to Own a Mercedes but Is Unable