________ is the maximum sales available to all firms in an industry during a given period, under a given level of industry marketing effort and environmental conditions.
A) Company demand
B) Market demand
C) Company sales potential
D) Sales quota
E) Total market potential

Question

Quizplus · Accepted Answer

Total market potential is the maximum sales available to all firms in an industry during a given period, under a given level of industry marketing effort and environmental conditions. It considers the overall market demand and the potential sales that could be achieved by all the companies operating in that market.

________ Is the Maximum Sales Available to All Firms in an Industry