Subliminally presented stimuli

Question

Quizplus · Accepted Answer

Subliminally presented stimuli can sometimes be consciously perceived, meaning that they are not completely unconscious. While they may not be consciously recognized as a specific image or message, they can still have an effect on our perception and behavior. However, there is limited evidence to suggest that subliminal stimuli have a significant impact on consumer purchasing behavior. Subliminal presentation of stimuli does not increase our absolute thresholds for visual images, and the extent to which they are mentally processed may vary based on individual factors.

Subliminally Presented Stimuli