The address for obtaining tickets to a popular quiz show flashes on the TV screen,but the image disappears before Sergei has had a chance to write down the complete address. To his surprise,however,he has retained a momentary mental image of the five-digit zip code. His experience best illustrates ________ memory.

Question

Quizplus · Accepted Answer

Iconic memory refers to the brief retention of visual information, which is consistent with Sergei's retention of the five-digit zip code image. Implicit memory refers to the non-conscious retention of information, echoic memory refers to the brief retention of auditory information, and state-dependent memory refers to the phenomenon where memory retrieval is best when in the same physiological or psychological state as when the memory was formed.

The Address for Obtaining Tickets to a Popular Quiz Show