Austin can't remember Jack Smith's name because he wasn't paying attention when Jack was formally introduced. Austin's poor memory is best explained in terms of

Question

Quizplus · Accepted Answer

Encoding failure refers to the failure to process information into one's memory system. In this case, Austin wasn't paying attention when Jack's name was introduced, which led to his inability to remember the name later on.

Austin Can't Remember Jack Smith's Name Because He Wasn't Paying