In attempting to find and purchase high-quality cosmetics,Megan reminds herself that the most expensive brands are the best. Megan's self-reminder illustrates the use of

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Megan is using a heuristic, which is a simple thinking strategy that often allows us to make judgments and solve problems efficiently; in this case, equating high cost with high quality to make a quick decision.

In Attempting to Find and Purchase High-Quality Cosmetics,Megan Reminds Herself