Students are more likely to choose a condom that is said to be effective when informed that it has a 95 percent success rate than when told it has a 5 percent failure rate. This best illustrates the impact of

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Quizplus · Accepted Answer

This question is describing the framing effect, which is the idea that the way information is presented (or "framed") can influence how people interpret and respond to it. In this case, framing the effectiveness of the condom in terms of its success rate (95%) rather than its failure rate (5%) seems to make it more appealing to students.

Students Are More Likely to Choose a Condom That Is