Resisting the temptation to eat chocolate chip cookies led research participants to subsequently give up sooner than normal on efforts to complete a tedious task. This illustrated that self-control weakens following

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This is a classic example of ego depletion, which is the idea that self-control draws from a limited pool of mental resources. Exerting effort to resist the temptation of cookies depletes these resources, making it harder to sustain self-control in subsequent tasks.

Resisting the Temptation to Eat Chocolate Chip Cookies Led Research