The Marlboro Man was depicted in the advertisements of Marlboro cigarettes as a rugged outdoor, tough cowboy type. This was done to establish what is called ________.
A) trademarking
B) a brand name
C) a brand personality
D) co-branding
E) a brand reference

Question

Quizplus · Accepted Answer

The use of the Marlboro Man as a rough, outdoor cowboy character is an example of creating a brand personality. This branding strategy is used to create a specific image and emotional connection with consumers, which can influence their buying decisions.

The Marlboro Man Was Depicted in the Advertisements of Marlboro