Consumers often choose and use brands that have a brand personality consistent with how they see themselves, also known as the ________.
A) actual self-concept
B) ideal self-concept
C) others' self-concept
D) prohibitive self-concept
E) suggestive self-concept

Question

Quizplus · Accepted Answer

Consumers tend to choose brands that align with their actual self-concept, which is how they currently perceive themselves.

Consumers Often Choose and Use Brands That Have a Brand