Consumers often choose and use brands that have a brand personality consistent with how they think others view them, also known as the ________.
A) actual self-concept
B) others' self-concept
C) ideal self-concept
D) dual self-concept
E) perceptual self-concept

Question

Quizplus · Accepted Answer

The concept where consumers choose brands that align with how they believe others perceive them is known as the "others' self-concept."

Consumers Often Choose and Use Brands That Have a Brand