Consumers who are highly sensitive to how others see them and who choose brands whose personalities fit the consumption situation are called ________.
A) change agents
B) self motivators
C) self monitors
D) self adapters
E) opinion leaders

Question

Quizplus · Accepted Answer

Consumers who are highly sensitive to how others see them and who choose brands whose personalities fit the consumption situation are called self monitors. Option A, change agents, are individuals who are heavily invested in social change and actively work toward it. Option B, self motivators, are individuals who are capable of keeping themselves motivated without external stimuli. Option D, self adapters, is not a recognized term in consumer behavior. Option E, opinion leaders, are individuals who have a significant influence on the purchase decisions of others due to their expertise or social status.

Consumers Who Are Highly Sensitive to How Others See Them