IKEA has achieved global recognition by offering consumers leading-edge Scandinavian furniture at affordable prices. IKEA is delivering value to consumers who are ________.
A) money constrained
B) time constrained
C) brand constrained
D) value constrained
E) self-concept constrained

Question

Quizplus · Accepted Answer

The phrase "affordable prices" indicates that IKEA's target market is consumers who are money constrained, meaning they have limited financial resources and need to stretch their budget.

IKEA Has Achieved Global Recognition by Offering Consumers Leading-Edge Scandinavian