Marketers who target consumers on the basis of their ________ believe that they can influence purchase behavior by appealing to people's inner selves.
A) time famine
B) sophistication
C) money constrain
D) social class
E) core values

Question

Quizplus · Accepted Answer

Marketers who target consumers on the basis of their core values believe that they can influence purchase behavior by appealing to people's inner selves. Understanding a consumer's core values allows marketers to align their brand and messaging with what the consumer cares about on a deeper level, increasing the likelihood of purchase. Time famine, sophistication, money constrain, and social class also play a role in consumer behavior, but they do not necessarily relate to appealing to people's inner selves.

Marketers Who Target Consumers on the Basis of Their ________