________ teaches marketers that they can build demand for a product by associating it with strong drives, using motivating cues, and providing positive reinforcement.
A) Demand theory
B) Learning theory
C) Economic theory
D) Psychological theory
E) Demographic theory

Question

Quizplus · Accepted Answer

The statement refers to the principles of learning theory, which emphasize the role of associations, cues, and feedback in shaping consumer behavior. Demand theory deals more with how consumers allocate their budgets across different goods and services, while economic theory is a broader field that includes various perspectives on markets, pricing, and decision-making. Psychological theory is a very general term that encompasses many different approaches to understanding human behavior, and demographic theory focuses specifically on how population characteristics such as age, gender or income affect consumer preferences and behavior.

________ Teaches Marketers That They Can Build Demand for a Product