Even if consumers form brand evaluations, two general factors can intervene between the purchase intention and the purchase decision. One of these is unanticipated situational factors. What is the other factor?
A) Amount of purchasing power
B) Attitudes of others
C) Short-term memory capabilities
D) Ability to return merchandise
E) The self-concept

Question

Quizplus · Accepted Answer

The other factor that can intervene between purchase intention and purchase decision is the attitudes of others. This includes opinions or feedback from friends, family, or other influential people in the consumer's life. These attitudes can have an impact on the decision-making process and ultimately affect the purchase decision.

Even If Consumers Form Brand Evaluations, Two General Factors Can