Ben always reaches for the bright blue and yellow box of Ritz crackers when he visits the snack food aisle in the grocery store. He rarely even reads the box or checks the price. Which of the following heuristics is most likely being used by Ben?
A) Availability
B) Representative
C) Anchoring
D) Adjustment
E) Semantic

Question

Quizplus · Accepted Answer

Ben is using representative heuristic by associating the bright blue and yellow box with his preference for Ritz crackers. He is not considering other options or evaluating the actual features of the product.

Ben Always Reaches for the Bright Blue and Yellow Box