Brand personality is the specific mix of human traits that may be attributed to a particular brand.

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Brand personality is a real concept that defines a brand's perceived personality or character, similar to how humans are perceived by others. It is a set of human characteristics that are associated with a brand to make it unique and distinct from its competitors. These traits evoke emotions and feelings that motivate people to choose one brand over another.

Brand Personality Is the Specific Mix of Human Traits That