Instead of providing arguments in favor of a political candidate,ads may build political support by associating pictures of the candidate with emotion-evoking music and images. This strategy best illustrates

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This strategy is an example of peripheral route persuasion, which involves appealing to emotions, associations, and superficial characteristics rather than logical arguments and facts. The use of emotion-evoking music and images is an attempt to positively influence people's attitudes towards the candidate without necessarily providing substantial evidence or reasons to support their candidacy.

Instead of Providing Arguments in Favor of a Political Candidate,ads