Participants in a voter preference study favored the presidential candidate whose face blended some of their own facial features with those of the candidate. This best illustrates the impact of

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The mere exposure effect refers to the fact that people tend to develop a preference for things simply because they are familiar with them. In the given scenario, participants favored the candidate whose face blended some of their own facial features with those of the candidate, which suggests that familiarity played a role in shaping their preference.

Participants in a Voter Preference Study Favored the Presidential Candidate