Darley and Latané observed that most university students failed to help a person having an epileptic seizure when they thought there were four other witnesses to the emergency. The students' failure to help is best explained in terms of

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The students' failure to help is due to a diffusion of responsibility, as they assumed someone else in the group would take action or that their own individual effort would not make a significant difference.

Darley and Latané Observed That Most University Students Failed to Help