When buying groceries,many shoppers prefer certain products simply because they have a familiar brand name. This preference best illustrates the importance of

Question

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The familiarity of a brand name can lead to a preference for that product, which is known as the mere exposure effect. This effect suggests that simply being exposed to a stimulus (such as a brand name) multiple times can create a preference for it, even if there is no significant difference in quality compared to other options.

When Buying Groceries,many Shoppers Prefer Certain Products Simply Because They