After sports magazines give cover-story attention to the outstanding performance of an athlete,the individual often suffers a real decline in performance. This may be at least partially explained in terms of

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Regression toward the mean refers to the statistical phenomenon where extreme values tend to move closer to the average over time. So, if an athlete had an outstanding performance, it may have been due to some degree of luck or chance, and their subsequent performances will likely regress towards their average level of performance. This can lead to a decline in performance, which may be mistakenly attributed to the attention from the sports magazine.

After Sports Magazines Give Cover-Story Attention to the Outstanding Performance