Orica Inc. competes in the market for commercial explosives. The company recently changed its business model from just selling explosives to managing an entire blast in a quarry. This customer-solution-based approach to the sale of explosives is an example of ________.

Question

Quizplus · Accepted Answer

Orica Inc.'s shift towards managing an entire blast in a quarry instead of just selling explosives indicates that they are now offering a comprehensive solution to customers rather than just a product. This is known as systems selling, where companies provide complete solutions to customers based on their needs and preferences.

Orica Inc Competes in the Market for Commercial Explosives