Many business buyers prefer to buy a total solution to a problem from one seller. This process is also known as ________.
A) channel consolidation
B) systems buying
C) vertical buying
D) horizontal buying
E) supply buying

Question

Quizplus · Accepted Answer

Systems buying refers to the process where a buyer purchases a total solution to a problem from one seller. This includes buying all the products, services, and support necessary to address the buyer's needs. Systems buying is common in complex purchases, where a buyer seeks a complete solution rather than individual components from different vendors.

Many Business Buyers Prefer to Buy a Total Solution to a Problem