The tendency for novel stimuli to be liked more after repeated exposure to them is referred to as

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The tendency for novel stimuli to become more liked after repeated exposure to them is known as the mere exposure effect. This effect has been demonstrated in various studies, such as when people rate their preference for different shapes, faces, or sounds. The more familiar a stimuli becomes, the more positively it is rated.

The Tendency for Novel Stimuli to Be Liked More After