A television advertisement for a fragrance product has been playing repeatedly in a region.Joey,who had no particular affinity toward such products,has now developed favorable views toward the product after watching the advertisement on a regular basis.Which of the following best explains Joey's change in attitude?

Question

Quizplus · Accepted Answer

The mere-exposure effect suggests that simply being repeatedly exposed to a stimulus can lead to a more favorable attitude toward it, even if there is no inherent affinity towards it initially. In this case, Joey's repeated exposure to the fragrance product advertisement has led to a change in his attitude towards it.

A Television Advertisement for a Fragrance Product Has Been Playing