A belief in the superiority of one's own ethnic and cultural group is called

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Ethnocentrism refers to the tendency to judge other cultures based on the standards of one's own culture, and to view one's own culture as superior to others. Prejudice and discrimination are related concepts, but they refer more specifically to negative attitudes or behaviors directed towards members of a particular group. Arrogance refers to a sense of superiority or entitlement that is not necessarily tied to ethnicity or culture.

A Belief in the Superiority of One's Own Ethnic and Cultural