Hilton Hotels customizes rooms and lobbies according to location. Northeastern hotels are sleeker and more cosmopolitan. Southwestern hotels are more rustic. This is an example of ________ segmentation.
A) demographic
B) behavioral
C) psychographic
D) geographic
E) cultural

Question

Quizplus · Accepted Answer

The segmentation is based on geographic location, making it an example of geographic segmentation.

Hilton Hotels Customizes Rooms and Lobbies According to Location