If a marketing manager segments the market into culture-oriented, sports-oriented, or outdoor-oriented groups, he or she is segmenting on the basis of ________.
A) loyalty status
B) behavioral occasions
C) user status
D) psychographic lifestyle
E) readiness stage

Question

Quizplus · Accepted Answer

The segmentation based on culture-oriented, sports-oriented, or outdoor-oriented groups suggests that the marketing manager is segmenting the market on the basis of psychographic lifestyle, which refers to dividing the market into groups based on social class, personality, values, interests, and attitudes.

If a Marketing Manager Segments the Market into Culture-Oriented, Sports-Oriented