Robert is the owner of an automobile manufacturing company.He calls for a board meeting and tells his directors that he wants to build a car that lets the users experience power and exhilaration.He tells them that the car must allow his users to soar from 0-60 mph in about 4 seconds.He also adds in that the price of the car must be affordable enough for any man making a good salary.In accordance with the given scenario,Robert is trying to segment the market on the basis of ________.
A) occupation
B) family size
C) benefits
D) nationality
E) user status

Question

Quizplus · Accepted Answer

Robert is segmenting the market based on the benefit that the car will provide to the user, which is power and exhilaration. He also mentions that the price must be affordable for someone with a good salary, which is a consideration of the target market's purchasing power. Therefore, the correct answer is C) benefits.

Robert Is the Owner of an Automobile Manufacturing Company