Newlyweds in the United States buy more in the first six months than an established household does in five years. Newlyweds are an example of a(n) ________ segment.
A) life stage
B) age
C) behavior
D) user status
E) income

Question

Quizplus · Accepted Answer

The fact that newlyweds are buying more in the first six months than an established household does in five years suggests that they are in a unique life stage, making A) life stage the best choice. Age, behavior, user status, and income may all be factors that contribute to this segment, but life stage is the driving force behind the behavior.

Newlyweds in the United States Buy More in the First