Rock band Foo Fighters created a digital street team that sends targeted e-mail messages to members who receive exclusive news, previews, and opportunities to win prizes. The Foo Fighters are using ________ to reach Generation Y.
A) student ambassadors
B) unconventional sports
C) cool events
D) computer games
E) online buzz

Question

Quizplus · Accepted Answer

The use of a digital street team and targeted e-mail messages is an example of utilizing online buzz to reach Generation Y. This generation heavily relies on technology and digital platforms for communication and entertainment, making it a strategic approach for the Foo Fighters to connect with their target audience.

Rock Band Foo Fighters Created a Digital Street Team That