The key to attracting potential users, or even possibly nonusers, is ________.
A) understanding the reasons they are not using
B) offering financial incentives for first-time use
C) increasing the usage rate of existing users
D) developing a new product that better meets their needs
E) increasing advertising expenditures

Question

Quizplus · Accepted Answer

Understanding the reasons why potential users or nonusers are not currently using a product or service is key to addressing their concerns and potentially attracting them to become users. Without understanding these reasons, it may be difficult to effectively market or promote the product or service to these individuals.

The Key to Attracting Potential Users, or Even Possibly Nonusers