A company can learn a great deal by analyzing the degrees of brand loyalty. For example, ________ can show the firm which brands are most competitive with its own.
A) hard-core loyals
B) split loyals
C) shifting loyals
D) switchers
E) antiloyals

Question

Quizplus · Accepted Answer

Split loyals are consumers who are loyal to two or more brands, indicating which brands are competitive with each other.

A Company Can Learn a Great Deal by Analyzing the Degrees