A company can learn a great deal by analyzing the degrees of brand loyalty. For example, ________ can help identify the products' strengths.
A) switchers
B) split loyals
C) antiloyals
D) shifting loyals
E) hard-core loyals

Question

Quizplus · Accepted Answer

Hard-core loyals are the customers who stick with a brand regardless of the circumstances such as a better price or promotion by competitors. Analyzing their behavior can help identify the products' strengths that are preferred by these highly loyal customers.

A Company Can Learn a Great Deal by Analyzing the Degrees