A marketer is interested in segmenting a business market based on urgency of delivery and the size of the order. Which of the following major segmentation variables would the marketer most likely use to assist with the task?
A) purchasing approaches
B) situational factors
C) operating variables
D) personal characteristics
E) demographic variables

Question

Quizplus · Accepted Answer

Situational factors such as urgency of delivery and size of the order are appropriate segmentation variables for business markets. Purchasing approaches, operating variables, personal characteristics, and demographic variables are more commonly used for consumer market segmentation.

A Marketer Is Interested in Segmenting a Business Market Based