A marketer is interested in segmenting a business market on ________ if the marketer intends to eventually segment the market based on loyalty and attitudes toward risk.
A) situational factors
B) purchasing approaches
C) personal characteristics
D) operating variables
E) demographic variables

Question

Quizplus · Accepted Answer

Personal characteristics are relevant for segmenting a market based on loyalty and attitudes toward risk, as these are individual traits that influence purchasing behavior.

A Marketer Is Interested in Segmenting a Business Market on ________