A marketer interested in segmenting a business market based on ________ intends to eventually segment the market based on power structure and nature of existing relationship.
A) situational factors
B) purchasing approaches
C) personal characteristics
D) operating variables
E) demographic variables

Question

Quizplus · Accepted Answer

Purchasing approaches involve understanding how organizations make their buying decisions, including the power structure within the buying organization and the nature of relationships with suppliers. Segmenting the market based on purchasing approaches allows marketers to tailor their strategies to fit the specific needs and behaviors of different types of buyers.

A Marketer Interested in Segmenting a Business Market Based on ________