During which step of the segmentation process would the marketer group customers into segments based on similar needs and benefits sought by the customer in solving a particular consumption problem?
A) Step 2 - segment identification
B) Step 3 - segment attractiveness
C) Step 6 - segment "acid test"
D) Step 1 - needs-based segmentation
E) Step 7 - marketing-mix strategy

Question

Quizplus · Accepted Answer

Needs-based segmentation involves grouping customers based on similar needs and benefits sought in solving a consumption problem.

During Which Step of the Segmentation Process Would the Marketer