If an organization's marketing department wished to create "segment storyboards" to test the attractiveness of each segment's positioning strategy, this action would most likely occur in the ________ step of the segmentation process.
A) needs-based segmentation
B) segment identification
C) segment profitability
D) segment "acid test"
E) marketing-mix strategy

Question

Quizplus · Accepted Answer

The segment "acid test" step involves evaluating the attractiveness and viability of each segment's positioning strategy, which aligns with creating segment storyboards to test these strategies.

If an Organization's Marketing Department Wished to Create "Segment Storyboards