Which of the following best represents the chief advantage of pursuing a selective specialization multisegment strategy?
A) It makes the company almost bulletproof to competitors' actions.
B) It diversifies the firm's risk.
C) It creates synergy between markets.
D) It is a low-cost strategy.
E) It treats all buyers the same and, therefore, lowers promotion costs.

Question

Quizplus · Accepted Answer

Pursuing a selective specialization multisegment strategy helps to diversify the firm's risk by targeting multiple segments with different needs and preferences. This reduces the company's reliance on any one segment, making it less vulnerable to changes in that segment or in the overall market.

Which of the Following Best Represents the Chief Advantage of Pursuing