Members of Generation Y are generally open to overt branding practices and a "hard sell," making product placements in computer and video games a popular way to reach this cohort.

Question

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Members of Generation Y (Millennials) are generally skeptical of overt branding and traditional advertising methods, preferring authenticity and subtlety in marketing. They tend to favor product placements that are seamlessly integrated into content rather than a "hard sell" approach.

Members of Generation Y Are Generally Open to Overt Branding