The norms, language nuances, buying habits, and business practices of multicultural markets need to be factored into the initial formulation of a marketing strategy, rather than added as an afterthought.

Question

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It is important to consider multicultural markets from the very beginning of the marketing strategy, as their unique characteristics can impact the entire approach and campaign. Adding them as an afterthought may result in a less effective and culturally insensitive campaign.

The Norms, Language Nuances, Buying Habits, and Business Practices of Multicultural