A company is customerized when it is able to respond to individual customers by customizing its products, services, and messages on a one-to-one basis.
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Verified
Q138: In the _ step of the market
Q139: In evaluating different market segments, the firm
Q140: List the threats posed by the five
Q141: Assume that you have decided to use
Q142: _ combines operationally driven mass customization with
Q144: Marketers usually identify niches by _.
A) dividing
Q145: Which of the following is NOT an
Q146: Explain the concept of mass marketing.
Q147: Which of the following best represents the
Q148: The ultimate level of segmentation leads to
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