Sally is interested in purchasing a DVD player,but she is overwhelmed by the many different models available at her local electronics store.She decides to consult a magazine devoted to reviewing the quality of home electronics.After reading a number of articles stating the pros and cons of each model,she decides on a DVD player.Sally has been persuaded to purchase this particular DVD player because of the _____ route to persuasion.

Question

Quizplus · Accepted Answer

Sally was persuaded through the central route to persuasion because she read articles that provided her with information about the pros and cons of each model, which allowed her to make an informed decision based on logical reasoning. The central route to persuasion occurs when people are motivated to think about and evaluate a message, often using cognitive processes and critical thinking.

Sally Is Interested in Purchasing a DVD Player,but She Is