Vivid,easy-to-imagine events,such as shark attacks or diseases with easy-to-picture symptoms,may seem more likely to occur than harder-to-picture events.This phenomenon is best explained by the

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The availability heuristic refers to the tendency for people to rely on readily available, easily accessible information when making judgments about the likelihood of events. When events are vivid and easy to imagine, they may be more readily available in our memory, making them seem more likely to occur.

Vivid,easy-To-Imagine Events,such as Shark Attacks or Diseases with Easy-To-Picture Symptoms,may