Identify the four pillars of brand equity, according to brand asset valuator model.
A) relevance, performance, bonding, and advantage
B) presence, performance, advantage, and bonding
C) energized differentiation, relevance, esteem, and knowledge
D) brand salience, brand feelings, brand imagery, and brand performance
E) energized differentiation, esteem, brand feelings, and brand salience

Question

Quizplus · Accepted Answer

The Brand Asset Valuator model identifies the four pillars of brand equity as energized differentiation, relevance, esteem, and knowledge.

Identify the Four Pillars of Brand Equity, According to Brand